Propel is seeking a Director of Sales to join our mission to modernize America’s safety net.

We make Fresh EBT, a free mobile app that empowers SNAP recipients to more easily manage their benefits and discover new resources. Over 1 million users check Fresh EBT monthly across the US.

We vet and promote partners that offer valuable services to our users; current partners include grocery stores, consumer brands, healthcare companies, and nonprofits. In particular, we enable brands and retailers to offer targeted digital promotions and media to Fresh EBT users.

Propel offers a unique opportunity to create social impact at scale and at a for-profit company. We’re backed by some of Silicon Valley’s top investors, including Andreessen Horowitz, the Omidyar Network, Kevin Durant, and Max Levchin. We're still a small team, enabling huge individual impact and promoting professional growth and flexibility.

You'll join our business team at a critical time as we grow our revenue, build services that deliver value to both our partners and our users, and experiment with new business models.

We’re looking for an experienced sales leader to build our retail / CPG vertical. You have significant experience in digital advertising and promotions -- and are excited to leverage your skills and network to build a new business at Propel.


  • Achieve annual revenue targets through partnerships with CPG companies and retailers

  • Identify new partners (including brand managers, shopper marketing teams, and media agencies)

  • Lead the full sales process (including initial prospecting, understanding partner needs, developing tailored proposals, delivering executive-level presentations, and negotiating and finalizing partnerships)

  • Lead ongoing account management and drive retention with current partners

  • Act as the “voice of the retailer / brand” within Propel; synthesize partner needs and build the business case for product development

  • Stay up to date on new trends in digital advertising and promotions and help define business strategy for Propel across the retail / CPG space


  • 3-5 years sales experience

  • Experience across the sales process (from conducting cold outreach to leading executive-level partner discussions)

  • Experience selling digital advertising and promotions into retail / CPG companies

  • Excellent written and oral communication skills

  • Entrepreneurial bent, either at a startup or through an entrepreneurial project within a larger company

  • Interest in building a business with a strong social mission at the intersection of private and public sectors

  • Unrestricted work authorization in the US

  • Willing to travel

Propel is building a diverse team. We strongly encourage women and people of color to apply!